Thomas M. Parnell

Thomas M. ParnellTom has been a perpetual over-achiever since the early 70’s when he simultaneously received a Bachelor in Electronic Communications in Broadcasting, played keyboard in a band with two singles that broke into the Billboard Charts, was partner in a music store and managed a recording studio.

By the mid 70’s Tom had entered and quickly moved up in the HiFi industry from store manager at United Audio Centers to Co-Manager of Schaak Electronics to district manager of 18 stores for Allied Radio in Chicago. In 1974 he was approached by a leading manufactures rep company to become the Marketing Director of Markal Sales and for next 7 years developed the company into a $70 million firm.

In the late 70’s he went back to school studying Recording Engineering at Hedden West Recording and upon completion entered the Professional Audio Industry as a manufactures representative in selling, training, and marketing some of the biggest names in the industry.

In 1981 Tom and two other industry professionals started a new rep firm called New Horizons that quickly became one of the top rep firms in the consumer, computer, and pro audio industries. While at New Horizons in 1983, Tom was approached by Panasonic Industrial, one of the companies he represented, to be the project manager of sound system installations for the 1984 Olympics whereby his responsibilities included the design, building and installation of the PA system for the Los Angles Coliseum, East Los Angeles College and 24 other venues where Olympic games were being played.

By the late 80's Tom's reputation in the recording studio, live sound market, and installation field lead to him being invited to be FOH engineer for the 1989 Academy Awards. In the early 90's Tom specified and projected managed the installation of the new sound systems at the newly renovated Navy Pier, and the brand new Rosemont Theatre. Tom expanded his expertise to providing equipment to many recording studios throughout the midwest part of the country to include Chicago Recording Company, Optimus, Streeterville, Paisley Park, Flight Time, Tone Zone, Hinge Recording, Pumpkin Studios and countless other high profile production facilities.

In 1994 he founded the Next Generation Marketing, Inc. to take the manufacture representative business to a new level whereby a rep company could provide system design as well as selling equipment. For the past twenty years Tom has been involved in specifying and designing audio and video systems for churches, auditoriums, corporate offices, health clubs, sports bars, stadiums, race tracks, football baseball and soccer fields, grammar/high, jr college/and university sound and video systems. Today, Next Generation is one of the top rep companies in the US market currently representing 15 major manufactures in the commercial Audio/Video industry.

In 2011 Tom joined the Grzebik Design Group in Petaluma, California so that we could add additional advanced design skills for customers that don't have CAD and Acoustical specialists on staff.